Search Engine Traffic is very important for all the online businesses. So, to achieve high rankings in Google, many marketers practice link building process. To get first page ranking, many experts violates the Google guidelines and their website gets penalized. As Google continuously update search engine guidelines in order to improve the user experience. The main aim of Google is that, the user immediately gets answer to its search query. Google penalized websites, so that they follow the proper guidelines of Google.
It is a painful experience, if a site is hit with a Google penalty. If you find a sudden drop in organic traffic of your website, then you could be the victim of Google Penalty. Generally, sites are affected by two algorithm updates i.e. Panda and Penguin. If the site is affected by Panda algorithm, this means the quality of the content is poor and if the site is hit by Penguin, this means poor quality of backlinks and keyword stuffing. In this article, you will read about the common Google Penalty and the method to fix to it.
Common Google Penalties:
- Unnatural Links:
Link building is the important part of SEO and if there are high value links to a website, then it will increase PageRank which in turn improve your search ranking. But now Google rank your website, according to the Google algorithm. If you buy links or participate in link schemes, to increase the organic traffic of your website, this means you are violating Google guidelines.
Fix it:
First, you should download the links to your website from Google Search Console. After this, you should audit these links to check if any link is not violating the guidelines. Then, remove the bad links and disavow the links which you cannot remove. At last, you should submit a Reconsideration Request to Google Search Console when you cleaned up your link profile.
- Thin Content:
If the content of your site is poor, then you will hit with Panda algorithm. Or, if the content of your site is copied from another site and do not provide any additional value.
Fix it:
To fix it, you should remove the auto-generated content. Secondly, the content which is not providing any additional information, remove those pages. You should use Duplicate Content Detection Software, and remove the duplicate content. Always provide the useful and informative content.
- Keyword Stuffing:
Keyword Stuffing is the black hat SEO techniques, in which the web page is loaded with keywords which do not add any value to a site. If there is lot of content on your site, which is not valuable for the user. Hence, it is recommended do not use hidden text or keyword stuffing in your content.
Fix it:
To fix this issue, you should go to Google Search Console and then click on Crawl and tap on Fetch Page. After this, you should look for the hidden text by using CSS styling. Remove the paragraph which has repeated words and remove the content which has keyword stuffing. When you fix the issue, you should submit a reconsideration request to Google Search Console.
If your website is affected or penalized by Google Penalty, then you can visit to the site of Webmatrix Technology which is the best SEO Company in India.