Google Search Console is a free tool offered by Google that helps website owners monitor and maintain their site’s presence in Google search results. It provides valuable insights into how Google crawls and indexes your website, as well as any potential issues that may be affecting your site’s visibility. Here are 15 hacks and tips for using Google Search Console for SEO and keyword research:
- Use the Performance report to see which keywords and pages are driving the most traffic to your site.
- Use the Coverage report to identify and fix crawl errors, such as broken links and pages that return a 404 error.
- Use the Sitemaps report to see which pages on your site have been submitted to Google and which pages have been indexed.
- Use the Mobile Usability report to identify and fix any issues that may be affecting your site’s mobile usability, such as text that is too small or links that are too close together.
- Use the Links to Your Site report to see which websites are linking to your site, and use this information to build more high-quality links.
- Use the Search Analytics report to see which queries are driving the most traffic to your site, and use this information to optimize your content for those keywords.
- Use the URL Inspection Tool to see how Google crawls and indexes individual pages on your site, and use this information to optimize your pages for search.
- Use the Structured Data report to see which pages on your site have structured data, and use this information to improve the way your pages are displayed in search results.
- Use the AMP report to see which pages on your site are using Accelerated Mobile Pages (AMP), and use this information to optimize your AMP pages for search.
- Use the Security and Manual Actions report to see if your site has been flagged for any security issues or manual actions taken by Google.
- Use the Speed report to see how fast your site loads and identify any issues that may be affecting your site’s speed.
- Use the Index Coverage report to see which pages on your site have been indexed by Google, and use this information to improve the visibility of your pages in search results.
- Use the Robots.txt Tester tool to test and debug your robots.txt file, which controls how Google crawls and indexes your site.
- Use the Enhancement reports to identify and fix issues with your site’s structured data, AMP pages, and other features that can improve your site’s visibility in search results.
- Use the Test Live URL tool to see how your site will appear in Google search results, and use this information to optimize your title tags and meta descriptions.