The PPC or pay per click is an option to promote your website quickly. Is to use ad networks the most common browsers and insert ads based on user searches. Compared to traditional advertising, has the advantage that it can segment the recipients of these ads. The appearance of advertisements and publication is free paying only when performed clicking on it and therefore a visit on the website of destination (to which you linked the ad).
Pay Per Click is a strategy that gradually consolidates as accepted by many people, and that of course raises many long-term benefits for all web product that promises to earn profits and online recognition. It is a strategy that must be paid, many people underestimate their use considering that must have more visitors but without spending a dime, especially when no claim to be experts on the Internet.
Instant Visibility in search engines
Enhances local visibility
Drives qualified traffic
Generates more leads
Better Marketing Technique
Allows visitors to find you easily