Social Media Marketing (SMM)

Before our experts create the social media marketing campaigns, they first look towards your business. Hence, you should make attainable and realistic goals for your business. Your goals should be like- what you want to achieve through Social Media Marketing, who should be your target audience, normally where your target audience hang out, and also what type of message you want to send to your social media marketing audience. By keeping the goals of your business in mind, our Social Media Marketing specialist raises your brand awareness, build conversions, and increases website traffic.

Target audience, basically is the group of people who want to purchase your product or service and also who will view your ad campaigns. Audience depends upon the age, gender, income, location and interests etc. You can analyze target audience through customer surveys, conduct market research, analyze competitors and also by creating personas as it will specifies the need of the target consumers. Target Audience helps to create better marketing plan, strategy and also helps to achieve your ROI.

In Social Media Budget, the client specifies that how much they want to spend on social media in specific period of time like in a month, a quarter or in a year. And the marketing budget depends upon the client if they want us to marketing for the consumers or for other businesses. If you want us to market for B2B, then you should spend 2-5% of revenue to marketing and incase, you want for B2C then you should spend 5-10% of revenue to marketing. Your social media budget plan include content creation, software and tools, paid social media campaign and also on the influencers marketing which is the best way to expand the reach of your social content.

Sharing a post on Social Media is the basic action. It captures the attention of your targeted audience and relevant followers which helps to increase your Brand awareness and generates leads for your business. When you share on social media, you should keep in mind about your audience and provide something valuable to your audience. The content of the post should be informative, entertaining and promotional which gives value to your potential customers. Remember, better data gives you better results.

The most important marketing strategy is to manage your online reputation. It takes too much effort to build your online reputation. Keep in mind both Positive and Negative comments on your post can impact on your search engine rankings because negative reviews can damage your ability to attract new clients. Our Social Media Marketing Experts monitor your social reputation and they get the overall picture of your brand and competitors. They monitor the people conversation about your brand on social media so that the things do not get worse and tries to maintain good reputation of your business.

For monitoring your online reputation, it is very imperative that you should check your Social Media Accounts. Our Social Media Marketing Experts check your accounts and respond to both positive and negative comments about your business. And they make sure your accounts are fully organized like your bio, logo, profile photo, website link, contact information and also check there is no spelling and punctuation errors.