A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as filling out a form or making a purchase. In this article, we’ll discuss how to increase the conversion rate of a landing…
Backlinks, also known as inbound links or external links, are links from other websites that point to a specific page on your website. In the context of search engine optimization (SEO), backlinks are considered to be an important factor in determining the ranking of a website on search engines like Google. In this article, we’ll…
Optimizing a website for voice search, local, and “near me” searches is an important aspect of search engine optimization (SEO). These types of searches are becoming increasingly popular as more and more people use voice assistants like Amazon’s Alexa and Google Home, and as mobile searches with a local intent continue to rise. In this…
Digital marketing is a crucial aspect of any modern business strategy, particularly for consumer brands. It helps businesses to reach and engage with their target audience, build brand awareness, and drive sales. In this article, we will discuss the ten foundational pillars of digital marketing for consumer brands. Search engine optimization (SEO) – SEO involves…
